Authors- Oohini Mukhopadhyay and Priyanjana Das
Uber cool range of denim bags by ‘Zhero Denim- Pride and Fashion’, a breathtaking range of fashion apparel was introduced at Ombre, a fair in Cyber Hub in the capital on February 26, 2016. Mr. Anshuman Singh, (Director Marketing) at Zhero denim showcased a plethora of new, umpteen denim creations, while the international models added gloss to the charismatic launch. Straight from Mr. Singh, “ We have come up with a very exciting and innovative collection of Denim Bags which will definitely speak a lot about the character and attitude of the brand. All the Denim bags are not only very innovative but are equally fashionable and in trend as well. Our products are conceived, designed, manufactured and produced in India, extending our support to the PM’s Make in India initiative.”
The Brand’s Expanse
“ZHERO” as defined by the brand is fundamentally an attempt to honour balance and equality between all and celebrating everyone individually as a hero. Denim, being the most versatile and uniform fabric across spaces all over the globe with a temporality has never failed to appeal to the masses irrespective of age, sex, or any disparity. In terms of clothes one can call Denim as the “unifying fabric.”
A Little Throwback
Denims have been in style since time immemorial. It’s easy to-step-out in a fabric made specially for a comfortable ride through the day and has in many ways revolutionized style. Denim shorts, jeans, jeggings and cute skirts of all sizes from the longest to the shortest make styling, stress free and an easy rebound.
The fact that people of all sizes and body types are comfortable in their denim skin brings in the equality factor that the brand endorses heavily, which is also their main USP. They launched a scintilla of style to evoke “the Demigoddess” or “the bold bragster” with the urban chemistry, for street style fashion and individuality.
A few Crucial style statements Zhero Denim plans to bank on are:
Walk out in style!
It’s new and it’s yours to show! These bags would set a style statement for you in an impressive credibility and at the same time would not leave behind your ‘shopaholic mates’ with whom you’d walk out in style.
It’s new and FOR YOU!
Needless to say, the brand plans on restoring fashion to the world equally and distribute its attributes in both appeal and satisfaction. Just for you, if you think you love denims in all spaces. Say, a scarf tied to the sling for that ‘girly’ you, a rugged or chunky detailing for the best ‘tom boyish’ day or maybe in the simplest portrayal of grace and dignity with leather detailing and suit for your professional needs of the hour! Zhero, definitely encompasses all.
Attitude and Style
Zhero believes in setting up the right kind of attitude and standard for fashion for which a unique way of raising the bar is essential and intrinsic. The bags flaunts style effortlessly. They are made in a non -discriminatory and democratic sphere meant for one and all.
Utilities carry- forward
The bags sport a detachable leather front pocket that is absolutely necessary for the city dwellers and the bag packers alike. Its comfort inspires the Unisex and ignites the greed to nurture a unique style of putting up style. It also allows an easy way out for people who carry the world in their bags!
It comes with a scorching, heat-friendly fabric and is easily washable at home, keeping your bag squeaky clean and ready.
Launching this fall! A fashion Pride, and an absolute must have in that boho/chic/classy/quirky wardrobe of yours, because you are made for a head-turning style statement! So rush to your nearest stores and grab your share of majestic jinx of denim and leather this season!
Log onto www.zherodenim.com and be the first of our trendsetters and brand buffs and join hands with us in creating ethical clothing and social recognition through a non- rugged, outspoken sensibility of style and elegance.