Author : Namita Unnmuktaa
For all broken hearts who missed Maggie like an unfulfilled love or unprocured beloved, here we OFFICIALLY declare once again (after nestle and everyone) that MAGGIE IS BACK. Yo!
BUT in the noodle puddle Maggie is not alone, we have challenging brands like Yipee, Top Ramen, Ching’s Secret, Knorr soupy noodles, and well now with the Ramdev revolution, “Patanjali Atta Noodles” as well.
Due to their quick cooking properties noodles are most favored ‘homely’ snack today.
Since their introduction in 1983, they have come a long way in terms of popularity and consumption. Prior to the lead and MSG controversy they are still the most loved and highly supported snack in Indian households.
Maggie, Nestle’s noodle brand too much touched the hearts, souls and taste buds of people that mostly-generally people name noodles as ‘Maggie’. I wonder if kids know that Maggie is actually a noodle brand and not synonymous for noodles, which I guess, they believe it to be. In fact, wonder what, you can even find people with name ‘Maggie’ in real.
Such is the inevitable- impregnable Indian love for MAGGIE.
The journey must not have been easy for Maggie to turn from snack into staple diet at homes where earlier dal-chawal, Rajma-chawal, cholley-chawal ruled.
Considering the fast lives, we lead today, packaged and easy- to -cook foods are cooking highly formidable share in the Indian Food market. However, the new market stats state that Maggie which solely dictated the noodle puddles in India for the past 3 decades is now facing a sturdy contest from other rising entrants like Sunfeast Yippee!, Hindustan Unilever’s (HUL) Knorr Soupy Noodles, Nissin’s Top Ramen and Ching’s Secret by Capital Food India Limited and and and the noob- Patanjali Atta Noodles by Baba Ramdev (the epitome of ‘Swadeshi’ in India)
Well, whoever rules the market; we sincerely wish for the good health of consumers and hope, so does the companies aim. May it be ‘Atta’ or ‘masala’, Patanjali or Nestle, all we pine for is an instant-gladdening- scrumptious plate full of piping hot noodles, lying in all luster calling connoisseurs and satiating sybarites.
That’s all. Welcome to Noodle Puddle, Maggie and rest all.